SMARTLEADER
Media Strategy
Website revamp
Photography/Illustration
In today's professional landscape, standing out is a challenge. With their online Self-Mastery Course, SmartLeader Academy wanted to help professionals, looking to progress in their careers, bring forth unique qualities that remind them of their competence and make them distinguishable in the workplace. The course, informed by world-class leaders, aimed to help individuals overcome imposter syndrome, self-empower and lead through the discovery of the Secret Sauce to success.
GOAL
Create a compelling campaign that promotes self-mastery and generates interest from young professionals who want the confidence to develop in their careers.
Build SmartLeader Academy’s online reputation.
STRATEGY
We helped construct SmartLeader’s online identity - a relevant and relatable one that connected with young professionals - that still upheld the professional nature of the Self-Mastery Course. We introduced the Secret Sauce, a digital campaign that shares the idea the secret sauce to success is you. Key messages were inspired by millennial slang and the photoshoot was inspired by selfie and meme culture. Alongside Google, Facebook and LinkedIn ads, we revamped the website to ensure brand consistency and help SmartLeader stand out online.
RESULT
Secret Sauce achieved its goal of generating audience interest. The digital campaign gained more than 540,000 impressions within a month and increased web traffic by more than 4,000%.