Ultrafast Fibre Version 3.0
December 10, 2020
Busy and happy for 15 years
December 10, 2020
NEWS / EVENTS
FEEDING THE ADDICTION
It's been a hugely challenging year for our tourism industry, with a major shift required to substantially increase domestic visitors to help compensate for the loss of our international tourist market.
The majority of domestic advertising in this market is focused on beauty and aspiration. With audiences being bombarded with local messages, we worked alongside the Rotorua Tourism Industry Partners Board to create something that was a break from the norm.
The resulting 'Rotoholics' campaign was a brave new way to gain cut-through while driving desire to repeat visit the region and its attractions. The campaign is targeted to SINKS and DINKS between the age of 20 and 30, living in the Auckland region.
Client Lead: Clare Matthews & Pietta Barnett | Creative Director: James Cleary Design Lead: Hone Tutua | Director/Video: Luke McPake