Top Tips For Your Digital strategy

December 15, 2021

NEWS / EVENTS

TOP TIPS FOR YOUR DIGITAL STRATEGY

Whether you have a website, social channels or are running paid ads, having an online presence is incredibly important, but even more so as we approach the festive season.

Online has become a key to discovery

With countless social platforms at our fingertips, businesses have a range of touchpoints and targeting opportunities to get in front of their audience. We are seeing an increased number of people turning to social media for inspiration – in fact, a 2020 study found that more than one third of Australian shoppers used Facebook to help them discover items they have bought during the festive shopping season.

With more than 80 million small businesses around the world having their own Facebook page, businesses can grow brand awareness, engage with new customers and inspire gifting ideas. Is your brand taking advantage of an audience across social?

Shoppers want a seamless online experience

With the country moving in and out of lockdowns for the past year, we have turned to the online world to learn, connect, browse and shop.

Staying home and ‘couch shopping’ has become highly convenient and efficient, which is why the user experience of your online shop is critical.

Now is a great time to ensure your site is operating at its best. Here are a few of our hot tips for a consumer-friendly website:

Your website must be optimised for mobile AND desktop
Ensure site speed is efficient, with anything slowing it down being optimised
Allow for your brand to be found organically and through paid Google Search
Ensure your brand imagery and story is consistent across all channels
Use organic and paid content to drive users through to your website
Only use safe and secure online transaction portals
Set-up efficient email processes for after transactions, to let customers know their order has been received and when they can expect it by
Consider click and collect options to minimise time in store

We recommend our clients use lockdown as an opportunity to be flexible, to invest in live streaming activity such as OnDemand videos, social, digital, radio/ podcasts etc.

Engage with unique audiences in unique places

As the digital world grows and redefines itself daily, it’s important to consider the non-linear process our users take online.

Users are incredibly diverse – from their interests and consumption types to their perception of what is hot right now. With new placements, such as TikTok, taking the world by storm, we are seeing more and more creators sharing product reviews, as well as jumping on viral dance trends.

TikTok reports 77% of TikTokers say that the platform is likely to inspire a gift idea this year. Alongside this, 47% of TikTokers say that they have bought something they saw on TikTok.

Is TikTok part of your marketing strategy? Now is a great time to explore this placement for your brand or business.

Increased eCommerce growth

Increased demand for online shopping has come with increased shipping delays nationwide. During October alone NZ Post noted online shopping represented 17.2% of all nationwide retail spend, one of the highest monthly percentages in the last three years.

With more than seven million online transactions in October this year (up 78% compared to October 2020), it is expected online spending will continue to reach new highs as we move closer to Christmas.

With the sizeable and swift increase in online purchase behaviour, it is essential that efficient online stores with delivery or click and collect options are easy for customers to access. If you are looking to enhance your already established online store, consider Google Shopping and Facebook Shopping ads to reach new users.

Sources: How Businesses Can Optimize Christmas Shopping And Mega Sale Moments, Tik Tok Holiday Playbook, Ecommerce Volume Challenges

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