ARCHGOLA
Campaign Development
Media Strategy
Design Evolution
Archgola is a well-known, established brand in New Zealand, offering custom outdoor canopies. After a great deal of R&D they were ready to launch their new product - Archgola Oasis. A flat roofed structure designed to fit with modern, urban spaces where there’s less section space and a need to maximise living space.
GOAL
As well as cementing Archgola’s leadership position, we needed to shift the dial on the brand from functional and traditional to one that fits with more modern design aspirations. There was a whole new segment of the market that we could start tapping in to.
STRATEGY & RESULTS
A new positioning line “Out has never been so in” provided a creative springboard for the campaign which showcased the canopy being enjoyed in an animated world. The music was written and composed by KingSt specifically for this campaign. This resulted in a campaign that stood-out in stark contrast to competitors’ pragmatic product ads. The media strategy was TV and Outdoor heavy to generate awareness, with Digital driving leads. It’s very early days, but installers are already reporting leads requesting quotes specifically for the Archgola Oasis.