RIVER RIDERS
REBRAND
Concept
Art Direction
Copywriting
As the City of the Future, River Riders sees Hamilton as New Zealand’s hope for progress.
They wanted to create an e-cycling movement set to advance local adventure tourism and revolutionise New Zealand transportation starting in the heart of Hamilton along Waikato Te Awa.
GOAL
We aimed to power pedal the River Riders brand into a new direction - moving the business from an e-bike rental service to a unique and cultural e-cycle tourism experience in honour of the Waikato River, attracting domestic and international riders to explore the region and raising Hamilton’s profile as a tourism destination.
STRATEGY
We were fortunate to help give new meaning to River Riders’ brand through a refresh that shares a local story, promotes community, and reflects their high-end products and e-bike experiences. We elevated their logo, produced new creatives and developed a brand voice to coincide with our print and website designs.
RESULT
…And, this is only the beginning.